Said friend's follow-up question was, "How should I try to find an apartment (rental) there?"
As it turns out, we've heard from a few people looking to rent in PLG because we're much more affordable than our arch nemesis: Park Slope (to name just one).
We have not been helpful to any of our rental-seeking friends because we're ignorant on the topic. We do know that there are at least 1,000,000 rental properties in the vicinity, but we don't know who to turn to for listings.
Suggestions? Tips? Any (reputable) apartment brokers reading?